Social Media Kit

Tools to help members, speakers, and society leaders share industry information, news, and professional achievements with the wider Master Brewers network.

1. Follow Master Brewers

Join the official accounts on all platforms you use:

2. Character Limits

  • X (Twitter): 280 Characters
  • Instagram: 2,200 Characters
  • LinkedIn: 3,000 Characters
  • Facebook: 63,206 Characters

4. How to Tag Us

Use #UnitedWeBrew and tag Master Brewers to share with our community:

  • X (Twitter): @masterbrewers
  • Instagram: type "@masterbrewers" & select account
  • LinkedIn: type "@Master Brewers" & select name
  • Facebook: type "@masterbrewers" & choose group

3. Official Hashtags

Use our main hashtag #UnitedWeBrew plus:

General #MasterBrewers
#BrewingScience
#MasterBrewersofAmerica
Conferences #20XXMasterBrewers
#BrewingSummitXXXX
#WorldBrewingCongress
Education #MasterBrewersCourses
#MasterBrewersEd
#MasterBrewersWebinar
Specifics #AskTheBrewmasters
#BrewPublications
#MasterBrewersPodcast

5 & 6. Amplify the Message

Like, share, and retweet content. Don't forget our Online Community to connect directly with members!

Need help? Contact [email protected] (or use the site contact form).

Social Media Post Templates

Copy, paste, and adapt these templates for your posts. (Examples are for X/Twitter)

COURSES

Attendee:
I just registered for @masterbrewers [INSERT COURSE TITLE]! Learn more and register to join me in [INSERT LOCATION/DATE] to learn about [TOPIC]. [LINK] #UnitedWeBrew

Speaker:
I'm looking forward to the @masterbrewers [INSERT COURSE TITLE]! I'm presenting on [SESSION TITLE]. Register today: [LINK] #UnitedWeBrew

Sponsor:
We are proud to support @masterbrewers by sponsoring the [COURSE TITLE]. We can't wait to connect with everyone in the #BrewingScience community! [LINK] #UnitedWeBrew

WEBINARS

Speaker & Presenter:
I'm excited to present the @masterbrewers webinar [TITLE] on [DATE]! Register today to learn [OBJECTIVE]: [LINK] #UnitedWeBrew

Sponsor:
We are proud to support @masterbrewers by sponsoring the webinar [TITLE]. Connect with the #BrewingScience community and learn [OBJECTIVE]! Register now: [LINK] #UnitedWeBrew

BOOKSTORE

Author:
Order my new book, [BOOK TITLE]—available for purchase in the @masterbrewers store at https://my.mbaa.com/MBAAStore. #BrewPublications

See It In Action

Twitter/X Example Twitter Example
Facebook Example Facebook Example
 

Courses

Gain insight and technical experience in specialized classes from SMEs.

Expand Your Expertise

Ask the Brewmasters

Ask questions and receive answers and input from your fellow brewers.

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Districts

Find your local brewing community and network with other members.

Connect Today

Brewing Resources

Webinars on Tap, Master Brewers Podcast, and our leading publication the Technical Quarterly.

Discover Resources