M-68: Beer in PET: The answer to beer packaging headaches

A. P. STOWITTS (1); (1) Krones Inc., Franklin, WI, U.S.A.


Consumers want more beer styles, flavors, and experiences than ever before. The brewing industry is more dynamic and competitive than ever. Yet, the packaging materials used for our products are just “reduced and reused” versions of what has been used for decades. Utilizing a scalable self-manufacture approach to your packaging requirements could be a game-changer for profitability and flexibility. PET bottles for single- and multi-serve beer packaging will unlock an influx of technology and control. The production facility doesn’t have to stock warehouses full of empty containers, creating a nearly on-demand, yet comparatively flexible, production stream, plus no shipping of your packages filled with air. Your bottle can be easily changed to freshen up the marketing or customize the image. Marketing is a huge part of the beer industry, and PET can make the difference. The carbon footprint of each beer is lowered by reducing the energy needed to produce and recycle the package (glass and aluminum)—not to mention huge savings in shipping compared to glass due to the significant reduction in weight. In regard specifically to multi-serve and keg systems, the potential of switching to PET has been widely discussed recently, and the benefits not yet fully realized. A new market is approaching, and you can steer it and benefit from it, or let it happen to you.

Adam Stowitts is currently the product manager for blowmolding with Krones Inc. in Milwaukee, WI. In this role, he has lead responsibility for technical sales of new blowmolder technology and blow-fill blocked equipment. Following his mechanical engineering degree from the University of Wisconsin-Stout, he has been in the packaging R&D and equipment field for 12 years, starting with Ball Packaging and now Krones Inc. During that time he also earned his MBA from the University of Phoenix, with a concentration in technology management, and was awarded four separate utility patents for bottle design. With expertise in plastics and working across many beverage industry segments, while focused on engineering, manufacturing, field service, training, marketing, and sales, his approach reflects this cross-sector background with broad responsibilities.

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