​​Social Media Kit​

These recommendations provide tools to help members, speakers, and society leaders successfully share industry information, society news, and professional achievements with your personal connections and the wider Master Brewers social network.

Check out our social media post templates for best practices!

1. Join/follow the official Master Brewers accounts on all of the social media platforms you use:

2. Keep your posts within the maximum character count of each social media platform (these include the quantity of all letters, spaces, and symbols):

  • X (Twitter): 280 Characters
  • Instagram: 2,200 Characters
  • LinkedIn: 3,000 Characters
  • Facebook: 63,206 Characters

3. Use our main hashtag #UnitedWeBrew and any of the below Master Brewers hashtags that relate to the content in your post.

General Hashtags

  • #MasterBrewers
  • #BrewingScience
  • #MasterBrewersofAmerica​

Ask the Brewmasters

  • #AskTheBrewmasters​


  • #BrewPublications


  • #20XXMasterBrewers (ex: #2023MasterBrewers for the 2023 Master Brewers Conference)
  • #BrewingSummitXXXX (ex: #BrewingSummit2022)
  • #WorldBrewingCongress or WBC20XX (ex: WBC2024)
  • #MidwestTech20XX (ex. #MidwestTech2023 for the Midwest Technical Conference)
  • #EasternTech20XX (ex. #EasternTech2023 for the Eastern Technical Conference)
  • #SoutheastTech20XX (ex. #SoutheastTech2023 for the Southeast Technical Conference)

Continuing Education​

  • #MasterBrewersCourses
  • #MasterBrewersEd
  • #MasterBrewersWebinar


  • #MasterBrewersPodcast

4. When you post relevant research, professional endeavors in the field, or wider industry information, use the hashtag #UnitedWeBrew and tag Master Brewers to share it with our community:

  • X (Twitter) group: @masterbrewers
  • Instagram: type "@masterbrewers" and select our account
  • LinkedIn: type "@Master Brewers" and select our name when it pops up
  • Facebook: type "@masterbrewers" and choose the group from the drop-down

5. Like and share/retweet content from official Master Brewers pages to your personal pages/accounts to amplify the message.

  • Comment on and reply to posts and responses
  • Link directly to the website URL of any Master Brewers source information (podcast, short course, webinar, landing page content, etc.)
  • Consider using bitly.com to shorten long links

6. Don’t forget about our Master Brewers online community, a social tool for connecting directly to other members!​ 

Set a weekly reminder to visit our community and the Ask the Brewmasters​​ to reply to comments, add your expertise, and start new threads.​

7​. Contact MBAAmarketing@scisoc.org​ for social media assistance at any time.

Social Media Post Templates

The following are templates to use/adapt when posting about various Master Brewers topics:
PLEASE NOTE: all examples are created for X (Twitter). Adjust tags in line with the above information in #4 for posts on other social platforms.

2023 Master Brewers Conference Examples​

Click here for social media templates and graphics used in 2023. World Brewing Con​gress 2024​ templates are now available!

Meeting Templates​​


Social Media Post Examples​

The following social media posts are good examples of the above recommendations in practice.