​​​​​Unlock the Transformative Power of a Sensory Program

Sponsored by Yakima Chief Hops

Broadcast Date: December 7, 2023 | 11:00 AM - 12:00 PM Central

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​Webinar Summary

This session will introduce attendees to the vast opportunities a robust sensory program can provide. Familiarize yourself with the essentials for gaining buy-in for your program, ensuring its lasting success. Navigate the intricacies of panelist management, from the initial recruitment phase to consistent retention. Explore a variety of test types, understanding their distinct characteristics and when best to employ them. And finally, delve into the critical realm of data management. Learn how to effectively store data, monitor brand performance, and appreciate the pivotal role of visualization in interpreting results. Whether you're an experienced brewer or just beginning your journey, this webinar promises insights that will refine your sensory evaluation processes.


Tessa Schila​ty
Sensory and Brewing Research Manager
Yakima Chief Hops

Tessa, a Seattleite with extensive international experience in brewing, holds an MSc in Brewing and Distilling from Heriot-Watt University. Currently, she serves as the Sensory and Brewing Research Manager at YCH, where she leads the brewing research program with a focus on beer sensory analysis. In her role, Tessa collaborates closely with Yakima Chief Hops' sensory team, pilot brewery, and brewing partners to design, execute, and document experiments aimed at advancing our collective knowledge of hops and beer flavor. 

Thank You to Our Sponsor​

On-Demand Webinar