U.S. Hop Crop Update

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January 16, 2015
11:00 a.m.–12:00 p.m. CST
Sponsored by John I. Haas, Inc.

This webinar will provide an update on the 2014 U.S. Hop Crop as well as projections for the 2015 crop and beyond.  A review of the U.S. acreage grown for the 2014 crop and final USDA production volumes will be presented, breaking down the figures by variety and growing region.  Further detail will be provided on the 2014 crop performance, quality, and impact from weather conditions during the growing season.

The second half of the webinar will focus on the future crop outlook.  The significant growth of the U.S. craft industry continues to place an increasing demand on the supply of U.S. hops, particular aroma/flavor varieties.  The U.S. hop industry has responded in recent years by increasing acreage and shifting away from the once dominant alpha varieties in favor of aroma varieties desired by the craft industry.  Smaller growing regions are beginning to develop outside of the Pacific Northwest as well.  However, as the U.S. hop industry will move past the 40,000 acre mark with the 2015 crop, growers will begin to experience capacity constraints of available acreage, harvesting infrastructure, and labor. The webinar will review these trends, growth issues, and acreage/varietal projections for the 2015 crop, and the supply implications for brewers.  A question and answer session will follow.
 
Presenter: Pete Mahony, Director of Supply Chain Management and Purchasing, John I. Haas, Inc., Yakima, Washington U.S.A.

Pete Mahony has been Director of Supply Chain Management and Purchasing at Haas since 2012. But hops have been a part of Pete’s life for much longer than that. Pete grew up in the hop growing area of St. Paul, Oregon and worked for a hop grower during the summers while attending Oregon State University.  In 1987 he began working for John Barth & Sohn in Hubbard, Oregon as a hop buyer and also as a plant manager for Westnut in Dundee, an affiliate company of Haas involved in hazelnut products.  In 1994 Pete moved to Yakima to work at the John I. Haas Extract Plant as an assistant to Jim Stoffer, VP of Operations.  When Jim retired in 2000, Pete moved up to a managerial position and continued in that role until being promoted to his current position. Pete also oversees the farming and hop purchasing areas of John I. Haas.