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‚ÄčO-1. A new look at cleaning draft beer systems: The problems, the solution, and the long way to implementation.

Presenter: Dirk Loeffler, Loeffler Chemical Corporation, Atlanta, GA.

This presentation compares the various draft beer system cleaning approaches and scientifically analyzes their effectiveness. With the draft beer market in the US on a continuous decline, problems are discussed and analyzed and possible solutions are presented. What does it take to properly clean a draft beer system, and how does the industry have to approach this problem?

Dirk Loeffler is the technical director of Loeffler Chemical Corporation, a chemical company specializing in sanitation products and chemical automation for breweries with corporate offices in Atlanta, GA. In his position, Dirk continuously develops and implements new products and cleaning technologies. Dirk came to the United States from Germany in 1992 to lay the groundwork for the U.S. operations of Loeffler Germany, resulting in the incorporation of Loeffler Chemical Corporation in 1994. Born and raised in Cologne, Germany, Dirk graduated in 1989 with a degree in business administration. He then worked for Chemische Fabrik Kalk GmbH before joining the Loeffler family business, where he worked in technical sales and research and development. Dirk lives in Atlanta, GA, with his wife Alexis and their dog Elvis. Dirk has been an active member of the Master Brewers Association of the Americas since 1993, and he is also an active member of the American Society of Brewing Chemists and the Association of Brewers.