P-65. “It’s all a matter of taste”

Presenter: Javier Gomez-Lopez, FlavorActiV, Henley-On- Thames, U.K.
Coauthors: Richard Boughton and Marie Pohler, FlavorActiV, Henley-On-Thames, U.K.

The United States is seeing explosive growth in beer styles and brands, which, in turn, has led to thousands more engaged in brewing, serving, and selling. Meanwhile hundreds of thousands more consumers are enjoying new beers and becoming enthusiasts wanting to learn more. Such a contrast has required new thinking on beer education, both in supply and consumption, as it is vital to maintain this wave of growth and choice. This paper will address how our global industry has and is responding to meet this challenge of educating our supply chain and reaching the consumer about taste.

Javier Gomez Lopez joined FlavorActiV in 2006 as a global sensory manager and covers the Spanish and Portuguese countries in Europe, Latin America, and Africa. He also looks after the craft brewers market in the United States and internationally. He has delivered many training courses in acceptance warehouse release, food and beer matching, train the trainer, sensory science and statistics. Javier is an expert in advanced and bespoke training courses, in addition to being FlavorActiV’s in-house beer sommelier. Javier has recently played a key role in the development of web validation tools, making taster management quicker, easier, and more efficient. Javier has a Ph.D. degree in physical chemistry from Queen’s University Belfast (2003); he worked as a research fellow at the university from 2003 to 2006.

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