Unlocking Employee Potential in Today’s Breweries

Jeff Proof

Previous management and retention techniques are becoming obsolete in today’s world. How can your organization not only maximize the time employees work for your brewery, but also help them tap into their potential? Backed by a decade of psychological research, Jeff Butler will share insights about the motivations, differences, and communication styles of today’s employees. You will learn how organizations across various industries are thriving with a multigenerational workforce, and how yours can, too. Through this program, you’ll find specific actionable strategies to manage your cross-generational challenges and turn your multigenerational workforce into a competitive advantage.

Join us for this keynote with Jeff Butler, who will provide subject matter expertise, entertaining storytelling, and practical, actionable advice on how to optimize today’s multigenerational workforce.


Internationally respected speaker and consultant Jeff Butler helps bridge generational gaps between millennials and companies looking for their talent and patronage.

Butler is a third-generation Silicon Valley entrepreneur and has founded three companies at the age of 27. As a computer science major at U.C. Berkeley, whose program was ranked second in the country, he experienced the ongoing parade of companies and recruiters trying to woo him and his classmates. Butler has quickly built his reputation as a memorable presenter with tangible solutions for attracting, retaining, and engaging millennials as employees and customers. Within just the past three years, he has spoken at two TEDx events and multiple Fortune 500 companies such as Google, Amazon, and LinkedIn.

Butler spent the first years of his career at some of the world’s fastest-charging startups and tech companies before launching his consulting company in 2016. He is the author of two books, The Authentic Workplace and The Key to the New You.

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