Presenter: Andrew D. Carter, Petainer Manufacturing USA Inc.,
Chicago, IL
A case study showing how a U.S. craft brewer brewing a
German “alt” style draft beer is able to send product 3,000
miles for consumers to enjoy at 60 London (England) pubs.
“One-way kegs” have allowed this customer to distribute a
premium draft beer as a commercially viable global product.
In addition to opening up new and distant markets, these kegs
have also allowed this brewer to tackle important environmental
challenges. The case study will illustrate benefits throughout
the supply chain: saving fuel during transport, saving water
stress, saving effluent charges, and saving energy. The
commercial advantages are also illustrated. These include
less capitol spent on packaging machinery, less equipment to
maintain, and a smaller equipment footprint. Product quality
and safety throughout the product cycle are discussed. This
paper looks at the whole commercial and environmental
impact. A lot of businesses claim to take environmental
challenges seriously. One-way kegs can allow a brewing
business to demonstrate use of a keg system that puts that into
practice.
Andy Carter joined APV in 1984 and began a career as a
supplier to the beer and beverage industries. Working up
from manufacturing, through production control, service,
and then sales, the rationalization of APV’s kegging business
in 1991 led to Andy being promoted to the position of sales
and service manager with responsibility for sales of APV’s
keg-racking products around the world. Invensys acquired
APV in 1997. Restructuring resulted in Andy’s appointment
as sales manager (brewing) for APV UK at Crawley. In this
role he was responsible for all brewery process sales within
the Unite Kingdom and for keg-racking products globally. The
following year Andy was appointed as general manager of the
keg division. In 2004, he joined KHS, where he was responsible
for sales of packaging plants to the U.K. brewing and beverage
industries. In 2011 Andy joined Petainer as a regional sales
director, responsible for the U.K. and North American markets.
The specialist PET engineering and technology business
is pursuing business growth in new and existing markets
with development of the unique Petainer keg and other
large container systems. Andy has 29 years of experience in
packaging projects for the beverage industry. A member of IBD,
he has lectured, trained, and published extensively in Europe,
the United States, and Asia Pacific regions.
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