The new MBAA Beer Tasting Journal is a tool to help you talk about and sell beer! It helps you create a record of the great (and not-so-great) beers that you taste. It provides a place to capture and document pertinent flavor traits, aromas, brewery facts, and other useful information gleaned from your tasting experience. Watch your tasting skills improve as you use the “Style, Flavor, and Aroma Vocabulary Guide” in the front of the book to learn and practice the vocabulary of beer through your tasting experiences.
Is the brew malt-driven or hop-driven? The journal suggests 15 flavors to taste for and judge within the pale, amber, and dark roasted malt types. Six hop categories containing 21 distinct flavors and aromas help you to isolate just the right descriptor for how hoppy a beer presents. What is the beer’s fermentation style? Taste, texture, and aromas will tell you, and the journal suggests specific flavors that match fermentation styles.
The spiral-bound format and heavyweight page stock make it perfect for writing all of the key tasting traits. It is small enough to take to the pub or keep behind the bar and is perfect for sensory evaluation professionals in any size brewing operation. The full-color “Glass Type Guide” located in the back of the book helps you identify the glassware like a tasting professional.
Each page of the tasting journal provides prompts for:
- Package and Code
- Tasting Location
- Ingredient-Driven Flavors
- Taste Experience
- Glass Type
- Mouthfeel and Body
- Style or Other Process Driven Characteristics
The MBAA Beer Tasting Journal provides a hands-on history to share with your friends and brewing colleagues and makes a great gift. Buy one for yourself, or get a special rate when you buy in bulk for your customers and suppliers.