Sierra Nevada Brewing Co., Chico CA
Hotels: Oxford Suites, Marriott Residence Inn, Courtyard by Marriott A discount has been obtained through Courtyard, please use discount codes MBAMBAA for king bed,& MBAMBAB for two queen beds on-line, or call 530-894-6699.
View the Registration Form and Flyer
Share MBAA's Beer Steward Certificate Program with your wholesalers and high-end retailers. This program will educate them on beer styles and give them a better understanding of the brewing process, giving them the tools to increase beer sales. Please forward this information.
Understanding Beer Flavor Seminar Part of the Beer Steward Certificate Program
April 28, 2012
With Support from Sierra Nevada Brewing Co.
The explosion of beer styles has put new demands on beer wholesalers and retailers while creating many opportunities to increase your sales. Through the Beer Steward Certificate Program, with trained instructors bringing years of brewing experience, you will leave with the tools to better showcase, transport, and describe the various beer styles, ultimately resulting in higher beer sales and more satisfied customers.
With the Hands-On Understanding Beer Flavor Seminar, You Will:
- Describe beer styles, flavors, and aromas
- Learn how raw ingredients and the brewing process affect beer flavor
- Understand how to maintain beer freshness
- Use the appropriate glassware for each beer type
- Assist customers with pairing food with beer
- Build a vocabulary that goes beyond “malty” and “hoppy”
- Enhance the image of beer
This invaluable seminar will be in the Sierra Nevada Brewery Big Room, in Chico, California, on April 28, from 8 a.m. to 5 p.m.
Expand your knowledge of beer and increase your sales - find the details, get a taste of the experience, and register now. Visit the Beer Steward Website for more information.