MBAA TQ 1966 - Marketing and the master brewer

Master Brewers Association of the Americas

Tech. Q. Master Brew. Assoc. Am., January/February/March 1966, 3(1), 2-4 English | VIEW ARTICLE

Marketing and the master brewer

L. C. Murdoch

Abstract
Review of marketing techniques, including advertising, plus consideration of prices, new markets (e.g., women), consumption, competition, and improvement in the quality of distributorship.