Rocky Mountain District Meeting
Thursday April 22, 2010 5:30PM-9:00PM
At
Anheuser-Busch
2351 Busch Drive
Fort Collins, Colorado 80524

It's that time again! Spring has sprung and thoughts turn once again to outdoor BBQ's and drinking beer! (Although I have to admit my thoughts are always on good beer drinking opportunities.) In order to satisfy your thirst, we are once again holding the spring Master Brewer's meeting here at Anheuser-Busch. As an added bonus, we are bringing back the in-process tasting/tour that was so popular at the meeting two years ago. The meeting is exactly one month from today - Thursday, April 22nd starting at 5:30 PM at our Tour Center. For more information, please open the attached. RSVP by Thursday, April 15th. Looking forward to seeing you all there and, as always, feel free to spread the word and bring along a friend (or two).

RSVP deadline:
Thursday, April 15th to
jonathan.kemp@anheuser-busch.com

Cost:
$15 members, $30 non-members*
Includes dinner, meeting and all the beer you can (responsibly) drink.
*Please check out www.mbaa.com for a special offer for new members.

Technical Presentation:

Author/Presenter:
Steve Rockhold
Director, Brewing Materials Procurement
MillerCoors LLC, Golden, Colorado 80401
E-mail: steve.rockhold@millercoors.com ; www.millercoors.com

Title:
"Barley is to Beer as Grapes are to Wine; Procuring High Quality Brewing Materials for High Quality Beers"

Abstract:
"I really think, my dear friends, that one of the reasons that we have prevailed and so many breweries haven't, is that we focused our full efforts and our full intentions on producing a quality product. I think some of you have heard me say this before, that barley is to beer as grapes are to wine. You cannot make a good wine out of bad grapes and you can't make a good beer out of bad barley. You can make a terrible beer out of good barley, that's easy to do. But at least start right."- Bill Coors (2004 Center, Colorado, Barley Field Days)

At MillerCoors, quality in our beers starts in the barley and hops fields across the world. In this presentation, we'll discuss our relationship with our suppliers, may they be small farmers to large companies, and how we align our supply partners with our ideals as a company and procurement organization.

C.V. - Brief:
Steve has been with MillerCoors for 18 years. Previous to this position, he began his career as the Montana barley procurement agronomist, then moving to Golden, Colorado in progressive positions as the Logistics Manager, Group Manager, Director for the Brewing Materials Department, and as the Director of Direct Materials Procurement (brewing and packaging materials) at MolsonCoors. Before joining MillerCoors, Steve was the Area Manager, Product Support, for Deere & Co., covering the Montana/North Dakota Industrial Equipment dealer organizations. Steve has extensive experience in agricultural production, supplier management, raw materials procurement, total cost/value sourcing, sales support, and people management. Steve's Brewing Materials Team is responsible for sourcing all the raw ingredients used in the brewing process, including barley, malt, hops, adjuncts, enzymes, flavorings, spices, and filtration materials. In addition, the team also is responsible for sourcing the energy requirements for brewery network, as well as marketing By Products from the brewing process, including spent grains and spent yeast. His 31 person team is located in Colorado, Idaho, Montana, Wisconsin, and Wyoming.

Steve earned his Bachelor of Science degree in Agriculture Education from the University of Wyoming. He is also certified in Supply Chain Leadership from Penn State University and has completed advanced Lean Supply Chain training from the University of Tennessee.